Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Unit VIII Journal_16...
History is not an attempt to dig up the coffins of the past which should have been best left undisturbed. The discipline certainly looks at bygone times, but it does so with a purpose. Since the past...

Unit VIII Journal
Unit VIII Journal

History is not an attempt to dig up the coffins of

8-1 Small Group Disc...
There has been a gradual enhancement in American supply chains and other developed countries because of the enhancement in the rate of business globalization. There can be lead times which can become...

8-1 Small Group Discussion Technological Initiatives
8-1 Small Group Discussion Technological Initiatives

There has been a gradual enhancement in American s

Unit 3 Seminar_16799...
• Overview of what hypothesis testing is all about. • We will not discuss how to do the math and how to do the conclusion • Seminar is not covering the math, calculations or making conclusions • Hypot...

Unit 3 Seminar
Unit 3 Seminar

• Overview of what hypothesis testing is all abo

Marketing _W2a

Marketing _W2a

Q 1. What are the responsibilities of companies in this or similar situations? 2. What could Nestlé have done to have avoided the accusations of “killing Third World babies” and still market its product? 3. After Nestlé’s experience, how do you suggest it, or any other company, can protect itself in the future? 4. Assume you are the one who had to make the final decision on whether or not to promote and market Nestlé’s baby formula in Third World countries. Read the section titled “Ethical and Socially Responsible Decisions” in Chapter 5 as a guide to examine the social responsibility and ethical issues regarding the marketing approach and the promotion used. Were the decisions socially responsible? Were they ethical?5. What advice would you give to Nestlé now in light of the new problem of HIV infection being spread via mothers’ milk?

View Related Questions

Solution Preview

View Complete Solution
In my opinion the primary responsibility of companies in such a situation would be to primarily clarify their image to the target market. The loyal buyers of Nestle expect a lot from the brand. However when such a scandal comes into being it becomes obvious that the trust that the usual customers have from the brand falls to a great extent. The loss is more fatal to the reputation of the brand if the company is actually not at fault. In such a scenario thus the primary task of the brand would be to reconstruct the brand image as soon as possible.